August 16, 2011 – Los Angeles, CA – JT Racing USA is proud to announce the addition of a new team member to the company’s senior management team; John Richard will be joining the team as Head of Operations and Production. Richard has extensive experience in action sports industry operations and development.
“I am thrilled to be welcomed onto the JT Racing USA team,” said Richard. “These are transformative times for the company, and I feel I will be making significant contributions toward positioning JT Racing USA back on top as one of the premier companies on the global motocross landscape.”
As JT Racing USA’s new Head of Operations and Production, John Richard will oversee all aspects of the company’s real holdings in terms of inventory and cost of goods. Richard will also oversee all aspects of the company’s production of consumer goods and logistics.
John joins the JT Racing USA team with 14 years of experience in the retail, consumer goods, and action sports industries. Most recently, Richard served as Head of Development for EVS Sports/LIFT Safety in Rancho Dominguez, California. He was responsible for the development and production and the revenue centers for the two brands.
Since a very young age, Richard has been an avid dirt bike rider. Having worked in action sports for near 15 years in surf, skate, and snow protective wear, he finally broke into the moto side of the industry a few years ago, where he continues to carry a passionate drive to create the most innovative products on the market. As a rider he is also one of his toughest critics, pushing the envelope on each new product he is involved in creating.
“The JT Racing team has a rich and strong history and we have some rather large shoes to fill,” Richard commented. “But I feel confident with the team in place and David Dray at the helm we have what it takes to honor the brand and reclaim our title as the number one brand in motocross!”
John grew up in the Southern California area and began his career in the action sports with his father who owned and operated Richard Surfboards. Richard has a 3-year-old son named Henry Hamilton, and a wife, Jackie, who support him in this most recent adventure.