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Husky Announces Pricing on New TR650 Models
New Model – Aggressive Pricing
2013 Husqvarna TR650 Terra
2013 Husqvarna — TR650 Terra – MSRP $6,999
TR650 Strada – MSRP $7,499
If you have not been paying close attention to your Husky news, there is a an all new bike on its way here for 2013. The TR650 will arrive in two versions, one for the dirt and one for the street. Hence the names Terra and Strada.
If you have a good eye for detail, you might notice that this is the next Husky to feature a BMW motor, this one is similar to the long running F650 line (now mysteriously called the “G” line). In concept, this Terra model is very similar to the 2007 BMW X-Country. Husky claims that there are a few more ponies in the motor now, so it will probably be a nice dependable platform, but no lightweight.
Personally, I did not give the model much consideration. This class of bikes always leaves me wanting more, or perhaps it is less. They are too big for the trail and not big enough for serious street use. If I could have a super cool Dakar/Adventure version, I would jump right on board regardless of short comings. But this will probably be one more bike with not enough fuel range and a marginal seat, like the KTM 690R.
But wait, did you see that price? At first glance I thought “wow, that is pretty cheap”. Now let’s put that into perspective. At $6,999, the Terra model is a full $3,300 less than the 2012 KTM 690R! On the 2013 Husqvarna MSRP list, it is clear down in 8th place. Only the 125’s and WR250 are less expensive.
I am all for low price, but this seems pretty far out of whack. So much so that I suspect it will make it difficult to push other Husqvarna models. How do you explain to a customer that the smallest dual sport bike, the TE310R, is a full $1400 more than the largest one? The TE511 is $2,000 more than the 650. Never the less, I am sure the 650’s will sell like hotcakes, at this price they can’t go wrong.
It will be interesting to see how well the bike performs. BMW has made this class of motorcycle a significant part of their business model. There is no denying their success in that realm. But equally have not done so based upon performance, but rather by reaching out to image conscious newcomers. The same concept might work well with the widely recognized performance image of the Husqvarna brand.