A: Brain – Same thing we do every night, try to take over the world!
If you have not been watching closely, Sherco is out to take over the world. When did they sign on all of these riders? Quietly, but slowly I guess. What is the latest? Sherco has just hired CH Husky team manager Fabrizio Azzalin to head up their racing for what will now be called CH Racing Sherco.
From EWC website- But the brand which has made the most of noise in the offseason remains the French/Spanish brand based in Nimes. Indeed, in addition to sign David KNIGHT (GB) for Hard Enduro, SuperEnduro and few EWC races, the firm managed by Marc TEISSIER has benefited of the “Husaberg/Husqvarna changes” to recruit Fabrizio AZZALIN as team manager. A team which must be called Sherco CH Racing team. While Sherco had already signed Lorenzo SANTOLINO (E) in September, “AZZA” should bring in his luggage the Finn Matti SEISTOLA… It is two nice international faces who will team with Fabien PLANET (F – E3), Jérémy TARROUX (F – E1) andJessica GARDINER (AUS – Women).
On the Moto Pulsion team side, the team will remain unchanged with Anthony BOISSIERE (F) inE1 and Julien GAUTHIER (F) in E2. But we’ll see more blue in the paddock this year as Didier VALLADE (Commercial Sherco) has signed the 2013 Women French Champion Geraldine FOURNEL and Frederic BOLLEY son, Theo BAZERQUE in his Sherco Academy team who will participate to three or four Grand Prix in 2014. The multiple German Champion Marcus KEHR (D)has also joined Sherco…
Bike – check, Riders – check, Manager – check, Company commitment – check, I guess they just might take over the world.
Click on photo to see run down of the 2014 Sherco team. Will will be following the Sherco team as part of our daily Dakar coverage also.