Bajarallymoto.com announced today that KLIM Technical Riding Gear will return to support the BAJA RALLY 2.0 this September 2014 as a “legacy sponsor”. KLIM was the exclusive title sponsor of the Inaugural BAJA RALLY and instrumental in launching the first ever rally-raid in Baja CA.
“Having the support of KLIM is very important to our team, our brand and to our participants and hosts”, explained BAJA RALLY creator Scotty Breauxman, “KLIM is “best in show” and they make the most functional gear for what we do. Having the KLIM name attached to our event is a pretty big deal for us and we’re very lucky to have them with us from the beginning.”
KLIM’S dominant influence on the “adventure moto” segment makes it a market-share leader in the fastest growing category in the entire industry. Much of KLIM’s success stems from their garments being engineered from the most advanced and durable materials and construction processes. Subsequently, the BAJA RALLY appeals to “adventure moto” participants and fans, which skew older and more affluent on the demographic spectrum.
“As yesterdays speed demons age and mature, they seek a different experience than when they were in their 20’s”, Breauxman continued, “ The 40-60 year olds are slowing down, navigating to new places and riding larger bikes with more versatility on and off road. Our BAJA RALLY experience caters to this market and we think KLIM is a great partner to work with in delivering our message.”
The BAJA RALLY 2.0 is the first and only navigation-based rally-raid for motorcycles taking place in Baja, CA September 24-28th. Modeled after the world’s most famous rally, BAJA RALLY 2.0 is a 5-day “traveling cultural adventure” where participants and support teams rendezvous in remote locations (bivouac) after each day of timed “special stages”. The remote bivouac locations are selected for historical and cultural significance as well as to showcase the dynamic landscapes Baja CA is famous for. More information at www.bajarallymoto.com.